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IN THIS ISSUE
GOLFNOW
NGF TOP 5
This Month:
Things that NEGATIVELY affect the pace of play at golf facilities
GolfCensus

GolfBizWiki.com
Stop Treating Your Customers Like Gym Members
by Ken Okel of Clear the Path

Ken Okel of Clear the Path, brings up points to consider – a neglected customer often becomes a former customer.

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Challenged by necessity, will we grasp the opportunity to tap into the Latino Golf demographic?
by Octavio Jacobo, President of JaMer Hispa Marketing

Octavio Jacobo, President of JaMer Hispa Marketing, suggests  Drive for Internal Diversity to Draw Customers and Growth from the Diverse Demographics.

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Special Reports
2011 U.S. Golf Participation Flat with Previous Year

2011 U.S. Golf Participation Flat with Previous Year25.7 million Americans (age 6+) played at least one round of golf in 2011. That represents a national golf participation rate of 9.0% for the year. Golf remains one of the most popular participation sports in this country.

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Updated and Expanded 2010 China Golf Report from NGF and FMG

China Golf ReportChina Golf Industry Report, 2010 edition is a 140-page market research report by NGF member Forward Management Group (FMG), a China-based company involved in golf course design, construction and management. NGF has reviewed the report and helped with the translation to make the information easy to use by U.S. firms.

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What is Alternative Dispute Resolution and Why Should Golf Businesses Care?
by Henry DeLozier, Kent Frandsen, Robert Harris, Greg Nathan, MichelleTanzer

What is Alternative Dispute Resolution and Why Should Golf Businesses Care?It is perhaps an unfortunate fact of contemporary business (and life, for that matter) that legal issues must be considered in virtually everything we do as professionals. We need to do more than react to disputes by contacting attorneys; we must anticipate where conflicts may occur, and take responsible pre-emptive action to protect our respective businesses. However, even the most protective, even paranoid business people cannot manufacture an environment that eliminates the possibility of costly, distracting and emotionally taxing legal conflicts. Mediation and other alternative means to settle disputes have become far more commonplace and accepted as solutions to the majority of conflicts. As a service to the golf industry, the following article has been authored to provide you with recommended best practices for those who would prefer to forego the path to traditional litigation in favor of alternatives such as mediation and arbitration, and provide a series of proactive steps that could be taken before an actual dispute arises.

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ROUNDS PLAYED REPORT
Sponsored by: GolfNow

February 2012

February 2012  Rounds Played Report



In Case You Missed It:
NGF Openings/Closures Update – Golf’s Supply-Side Market Correction Continued in 2011
 
Openings/Closures UpdateNGF recorded 157.5 golf course closures in 2011 versus 19 openings, measured in 18-hole equivalents (18HEQ). As in recent years, closures were disproportionately lower priced public facilities, including a large number of 9-hole courses.

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April 2012  
FEATURED VIDEO
Masters Champion Watson's Surprise 'Morning Drive' Visit

Featured Video 
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GOLF LEGAL FILE
DISCRIMINATION: (UN) LAWFUL OR (UN)ACCEPTABLE?
by Robert Harris - Attorney, Mediator and Arbitrator - Levett Rockwood, PC

Atty. Robert Harris, Levett Rockwood, PC offers insights about the Masters and the message it sends.

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QUICK POLL
Last year (2011) was one of the worst weather years for golf on record. What level of impact, if any, did the weather have on the number of rounds you played in 2011? (SELECT THE ONE THAT BEST FITS)
No impact – I played the same number of rounds I typically do
Slight impact – I played a little less because of the weather
Moderate impact – I played noticeably less because of the weather
High Impact – the weather dramatically decreased the number of rounds I played
  [See Results]
Last Month's Poll Results:
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