In recent years, many in the golf industry have been making specific efforts to educate golfers on the importance of getting custom fit for their equipment. Most would agree with the accepted truth that “It’s not the club, it’s the golfer.” However, if the club is not properly suited for the golfer’s unique playing characteristics, then the probability of optimal ball striking is reduced. In golf, “off the rack” specifications are designed to suit the typical target customer for a particular club. Getting custom fit is the only way to be sure that you aren’t handicapping
your chances at your best golf… before you even take a swing.
Core golfers appear to be getting the message regarding the benefits of custom fitting. A recent NGF Study revealed that over half (56%) say they will get custom fit for their next driver purchase (“extremely” or “very likely”). We asked Core golfers how important they felt it was for golfers to be custom fit for equipment. Most affirmed they felt the importance was high, especially when adding a new set of irons or driver to the bag (the highest importance ratings were measured for Iron Sets and Drivers - both averaging over 4.1 on a 5 point scale where 5 = “Extremely Important”).
Many Core golfers even recognize that there are benefits to be gained by fitting the proper golf ball to a player’s swing characteristics (average rating of 3.18 for the importance of fitting a golf ball to one’s game).
With respect to the importance of adjustability in a golf club (a form of self-service fitting and re-fitting), it can be said that the general feeling among Core golfers is that it is less important than getting custom fit up front, but offers some valuable post-purchase tweaks that standard custom fitting cannot.