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NGF Openings/Closures Update – Golf’s Supply-Side Market Correction Continued in 2011
Supply and Demand Imbalance Puts Golfers in Control. How are Golfers Reducing Their Cost-Per-Round?
Forbes Columnist and Author Robert Reiss to appear at the NGF Symposium on April 26th
Inaugural NGF Municipal Golf Institute – September 4-7, 2012
January 2012 Rounds Played Report
NGF TOP 5
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Top 5 reasons golfers select one course to play versus another


GolfBizWiki.com
Membership Building with Sticks and Stones
by Ryan Yakel, CCI ClubDesign

Ryan Yakel of CCI ClubDesign describes how Club memberships increase as a direct result of new or upgraded facilities.

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Design for a "Rough" Economy
by Doug Myslinski, Jacobson Golf Course Design, Inc.

Doug Myslinski of Jacobson Golf Course Design, Inc. stresses that making a Master Plan that addresses physical and operational aspects is critical to survival.

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Supply and Demand Imbalance Puts Golfers in Control. How are Golfers Reducing Their Cost-Per-Round?



Source: NGF Core Golfer Survey

Golf’s supply and demand balance undoubtedly hangs in favor of the golfer.

Since the ratio of golfers to courses has declined over the past 20+ years, the competitive environment is allowing today’s players to secure unprecedented values in terms of the quality of golf they can get for their money.  Furthermore, since it’s a buyer’s market, it’s clear that golfers have been working successfully to pro-actively reduce their costs-per-round further.

In a recent survey of NGF’s Core golfer panel, we asked if they are intentionally seeking to reduce their cost per round and if so, how? 

The various ways golfers are reducing their costs were not as surprising as the small percentage who reported not doing it.  Only 17% of the national sample indicated they were doing “none of these things.”

So, in what ways are 83% of Core golfer managing their costs per round?  Well, 45% are seeking to play during off-peak times that are less expensive, 44% are redeeming coupons for greens fees or food discounts and 43% are using an on-line tee time booking system with the objective of finding discounted rates.  Interestingly, nearly one quarter (24%) of golfers surveyed have used deals from Groupon or other similar sources like Living Social, Amazon, etc.

As the supply and demand balance gets closer to equilibrium (which net closure of golf courses and growth of players/rounds will accelerate), owners and operators will regain more of their control over pricing.



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FEATURED REPORT
Forbes Columnist and Author Robert Reiss to appear at the NGF Symposium on April 26th

NGF Symposium Returns to Chicago on April 26More than 70 of golf’s business leaders have already registered for the 2012 NGF Golf Business Symposium to be held at the Union League Club of Chicago.


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March 2012  
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GOLF LEGAL FILE
Golf Employers Beware: Court Decisions Warrant Review of Employee Handbooks
by Robert Harris - Attorney, Mediator and Arbitrator - Levett Rockwood, PC

Do you have an Employee Handbook?  If so, Golf Employers beware - Arbitration provisions may have unintended consequences according to Robert Harris, Attorney, Mediator and Arbitrator – Levett Rockwood, PC

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